Matchboxbros has carried RAW for a long time, going back to when RAW was just starting to show up in retail shops. Back then the choices were simple: Classic and Organic for papers and cones. The staple sizes like 1¼ and king size slim covered most customers, and reorders were easy.
Fast forward and RAW has grown into a full collection with tons of unique items and sizes. It’s not a complaint, it’s honestly fun to see a brand keep building and keep landing the ideas.
One throwback that still stands out is a compact RAW bundle that came in packaging shaped like a pack of smokes. It was an easy grab for customers, something like a Clipper lighter, a pack of 1¼ papers, and a booklet of tips. Simple by today’s standards, but at the time it felt new. It displayed well, it sold fast, and a lot of customers first got into RAW through that little box.
Today: More RAW Options then Ever
Fast-forward to now and the lineup includes:
- Classic
- Organic
- Black Classic
- Black Organic
- Ethereal
Plus every size a customer could ask for (and a few they didn’t know existed). Awesome? Yes. Confusing at the shelf? Also yes.
The Question Customers Keep Asking: “Which One Is the Thinnest?”
RAW doesn’t publish a simple thickness chart. So most shops go by the widely accepted “shop lore” ranking: each newer premium line is generally considered thinner and more refined than the last.
Accepted order: Regular → Ultra Thin
- RAW Classic
- RAW Organic
- RAW Black Classic
- RAW Black Organic
- RAW Ethereal (typically considered the thinnest / the gold standard)
Simple Shelf Talk (So Staff Don’t Freeze Mid-Question)
- Classic / Organic = Everyday RAW options
- Black (Classic or Organic) = Premium, thinner, smoother feel
- Ethereal = Top-tier thin—lightest paper feel in the RAW family
Merch Tip: Reduce Confusion, Increase Sales
Merchandising the section like a mini ladder makes the decision easier:
- Everyday: Classic + Organic
- Premium: Black Classic + Black Organic
- Premium+: Ethereal
Add a small sign that says “Thinnest → Ethereal” and fewer customers will stare at the wall like it’s a wine list.
Ready to stock up? Shop the full RAW Collection at Matchboxbros.com.